Charmaine manages day-to-day operations, leads creative + project development, manages client relationships, and leads the team.

She brings nearly two decades of design expertise to a diverse range of industries. Specializing in corporate brand communications and B2B creative, Charmaine's work encompasses all things brand, marketing, communications and digital solutions. Her strategic, goal-oriented approach prioritizes business objectives and employs design thinking methodologies to create with intention.

Charmaine excels in synthesizing complex ideas into cohesive solutions. Clients value her ability to create and execute comprehensive strategies, and her approachable, collaborative nature. With Fractional Creatives, Charmaine and her team integrate with organizations, delivering high-quality creative assets tailored to their specific goals and target audiences, positioning herself as an invaluable partner for businesses seeking to elevate their brand and communication efforts.